We connect China's most ambitious brands with European customers, culture & opportunity. Great work starts with great partnerships.
We connect China's most ambitious brands with European customers, culture & opportunity. Great work starts with great partnerships.
European customers trust what feels familiar. BINGKO helps Chinese companies build that trust — through the right tone, the right channels and the right creative. We make your brand feel at home in markets where it's never been before.
Co-founder of BINGKO and a specialist in intercultural leadership and organizational development. With over a decade of experience in international education and strategy, she helps ambitious organizations navigate complexity and build meaningful presence in new markets — connecting Chinese companies with European culture through clarity, empathy and strategic thinking.
Currently: Director & Senior Lecturer at Confucius Institute Maastricht.
With nearly two decades of experience across agencies, startups and in-house marketing teams, Adrie specializes in high-impact communication that connects — combining strategic thinking with creative execution to build real presence in new markets for ambitious companies.
Red Dot Design Award winner — Brands & Communication Design, 2022 & 2019.
How can we help?
We start by understanding your business, your goals and your European ambitions. Deep listening before any doing.
We map the market, identify the opportunity and define the strategy. Where to play, how to win and what it takes.
We develop the creative work, brand, campaign, content and communication that connects with European culture and customers.
We execute, launch and optimize — with local networks, established partners and hands-on involvement every step of the way.
Every European country has its own language, culture, buying behavior and business logic. What works in Germany won't work in France. What resonates in the Netherlands falls flat in Italy. BINGKO was built to navigate this complexity. We combine deep European market expertise with an intimate understanding of Chinese business culture — and bring it to life through storytelling rooted in Chinese narrative tradition, refined by the universal principles that drive the world's most beloved brands. We don't just translate your message. We give it a story worth remembering.
“We don't do hype. We build heritage.”
We don't help brands enter Europe at any cost. We believe in building presence that is sustainable, respectful and built to last. Growth without shortcuts.
A brand in a new market takes time. We don't promise overnight results — we build foundations that compound, strategies and relationships that grow stronger over time.
People first, technology enables us. The best creative work — the work that truly connects cultures — comes from human insight, not algorithms.
European customers can spot inauthenticity instantly. We help Chinese brands show up as genuinely themselves — something new and worth paying attention to.